Update 3: Identifying the customer and analysing the market

Last week I completed the customer research - and managed to specify who my target customer is and from this completed the customer profile and pen portrait.

I also managed to begin and nearly complete all of the environment analysis - PESTLE, competitors info and positioning map, and STP.

And finally I planned the story, and all shoot information including location, equipment, model etc.

For the rest of this week I plan to complete and finalise all market analysis, and then start with the marketing section and how I'm going to market the brand.